What is SEO?

SEO stands for “Search Engine Optimization” which is the process of improving the visibility of a website in a search engine’s organic search results. In general, the higher the ranking, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Building a web site is pointless if no one can find it and three quarters...

July 18th, 2012 by Susan 
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B2B Marketers Relying More on Content Marketing to Drive Success

  As Google and other search engines have increased their reliance on content to drive search results, savvy marketers have made adjustments to their marketing strategies. According to a 2012 study, the most effective marketers continue to shift more of their budget to content marketing— especially online. CMI reports in its latest B2B Content Marketing Study that best-in-class marketers devoted...

April 16th, 2012 by Gary 
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Social Media Becoming a Prominent Tool for Healthcare Providers

Long gone are the days that social media was used only by individuals or small businesses.  Even hospitals are beginning to use social media to drive business. Healthcare providers have found specific ways to use social media websites to their and other’s advantage.  Not only are hospitals promoting their business, as would any other business connected to Facebook or Twitter, but they are also...

August 8th, 2011 by Tara 
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Blogging Shown to Drive Substantial Traffic to Websites

Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts. These statistics translate to a simple fact: businesses who...

August 1st, 2011 by Tara 
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Website and Online Marketing Helps Build Philadelphia Phillies Fan Connection

As of Tuesday, the Philadelphia Phillies have racked up 177 consecutive sellouts at Citizen Bank Park. While this remarkable feat is certainly attributed to the team’s great success on the field, it also reflects the Phillies organization’s loyalty to the fans. Just by taking a look at the official Phillies website, you will find that the franchise truly does care about and cater to all...

July 27th, 2011 by Tara 
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Recent Studies Highlight Importance of Email and Mobile Marketing

While social media and search engine marketing dominate the news, two other forms of online marketing continue to yield success. Specifically, email marketing remains a highly effective way to stay in front of your prospects and clients, while mobile marketing continues to grow in importance. A recent study by eMarketer.com, a leader in digital media research and analysis, validates that email marketing...

July 26th, 2011 by Tara 
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Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

July 26th, 2011 by Tara 
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Local SEO and Reputation Management: Key Contributors to Online Presence

You may often hear discussion about building an online presence for your business, but what exactly does that mean? In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image. The most effective approaches involve several well-coordinated activities. While social...

July 26th, 2011 by Tara 
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Charlotte Border’s Falls Victim to Consumer Internet Shift

Yesterday, while on my personal quest to find a vegetarian cookbook with recipes that don’t seem to be borrowed from martians, I went to my local Border’s bookstore in Charlotte, NC.  Turns out I was entering a zoo rather than the quiet and peaceful bookstore I had always loved. Border’s has gone bankrupt and that was extremely evident upon a quick glance around the store.  Huge...

July 25th, 2011 by Tara 
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Simple Guidelines for Successful E-mail Marketing

photo © 2008 David Goehring | more info (via: Wylio)When you send out an e-mail to market your business, it’s naturally going to be interesting and exciting to you.  After all, it is your business and how you spend the majority of your days.  However, others have their own personal agendas and interests, that might not correlate strongly with yours. In other words, in order to have a successful...

July 19th, 2011 by Tara 
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