Adding Mobile Marketing to the Mix: Consumer Trends to ConsiderJune 15, 2011 by: Tara
Mobile marketing can be categorized in two groups. There are mobile applications that can be created for the iPhone, Android, BlackBerry, and most recently, the iPad, and there are mobile searches that account for 59 percent of all mobile advertising revenue according to Forrester.
Applications may still prove to be a beneficial tool for some companies, but app use as a whole is dwindling. The problem with apps is that they take up a lot of space on mobile phones and many people only keep the apps that are most useful to them and worth the valuable space, such as a weather application. Creating an application is also an expensive process, so many businesses may not find the ROI to be very high.
Mobile searches are where most of the mobile advertising revenue comes from, so all businesses should at least consider optimizing searchability and using available services. ”Many companies have reported high click-through rates and good ROI with mobile campaigns on Google AdWords.”
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Review written on June 15, 2011 by Tara Suess, eSynergize Online Solutions