Website and Online Marketing Helps Build Philadelphia Phillies Fan Connection

As of Tuesday, the Philadelphia Phillies have racked up 177 consecutive sellouts at Citizen Bank Park. While this remarkable feat is certainly attributed to the team’s great success on the field, it also reflects the Phillies organization’s loyalty to the fans. Just by taking a look at the official Phillies website, you will find that the franchise truly does care about and cater to all...

Recent Studies Highlight Importance of Email and Mobile Marketing

While social media and search engine marketing dominate the news, two other forms of online marketing continue to yield success. Specifically, email marketing remains a highly effective way to stay in front of your prospects and clients, while mobile marketing continues to grow in importance. A recent study by eMarketer.com, a leader in digital media research and analysis, validates that email marketing...

Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

Local SEO and Reputation Management: Key Contributors to Online Presence

You may often hear discussion about building an online presence for your business, but what exactly does that mean? In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image. The most effective approaches involve several well-coordinated activities. While social...

Charlotte Border’s Falls Victim to Consumer Internet Shift

Yesterday, while on my personal quest to find a vegetarian cookbook with recipes that don’t seem to be borrowed from martians, I went to my local Border’s bookstore in Charlotte, NC.  Turns out I was entering a zoo rather than the quiet and peaceful bookstore I had always loved. Border’s has gone bankrupt and that was extremely evident upon a quick glance around the store.  Huge...

Simple Guidelines for Successful E-mail Marketing

photo © 2008 David Goehring | more info (via: Wylio)When you send out an e-mail to market your business, it’s naturally going to be interesting and exciting to you.  After all, it is your business and how you spend the majority of your days.  However, others have their own personal agendas and interests, that might not correlate strongly with yours. In other words, in order to have a successful...

The Rise of Local SEO

photo © 2009 Shaun Anderson | more info (via: Wylio)As search engines continue to modify their ranking algorithms in effort to keep the rankings legitimate, a listing’s location is becoming more and more significant to earning a high rank.  Just as social networking websites allow users to communicate and share among a small social group, search engines are keeping results close to home, allowing...

Online Reputation Management’s Growing Importance to Company Image

photo © 2010 John Uhri | more info (via: Wylio) A top-ranking website with all of the right elements will do nothing to foster success if your business has a soiled reputation.  One bad review could be enough to turn potential customers away.  Avoiding this scenario is where online reputation management comes into play. When you take the initiative to protect your business’s name through reputation...

Statistics in Social Media Usage: Why Your Business Could Benefit

photo © 2010 Sean MacEntee | more info (via: Wylio) A recent study by Marketing Week confirms the steady increase in social media use among businesses to drive more customers to their business and maintain a loyal following. The study, which was conducted across 80 countries, also proves that these efforts by businesses are not wasted- the amount of success with social media campaigns has increased...