It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate.

A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this year— and almost double by 2015!

This projection, along with other studies highlighting the increased reliance on the Internet by both consumers and businesses, reinforces the importance of having the right online foundation— namely your website itself.

Fierce Markets, an IT advisory firm, recently published an article that stressed the two most basic elements are design and content. Without them, your image and market appeal will suffer.

The bottom line is that a company’s Internet presence is critically important now— and absolutely essential going forward. It is both a matter of keeping pace with the competition to maintain market share and an opportunity to fuel further growth.

Written on June 16, 2011 by Gary Suess, CEO