Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts.

These statistics translate to a simple fact: businesses who blog earn more sales.

Blogging is an effective marketing strategy because it increases your SEO score and draws more attention to your business’s website.  Each blog post is essentially an additional page for search engine’s to index that is linked back to your home page.  This increases your home page’s search engine ranking which in turn will in turn increase it’s visibility.  Greater visibility equals more visitors and more visitors equal more sales.

Blogging is not a simple task, as it requires maintenance, but the potential benefits for your business will far outweigh the cost.

Written on August 1, 2011 by Tara Suess, Marketing Intern, eSynergize Online Solutions