B2B Marketers Relying More on Content Marketing to Drive Success

  As Google and other search engines have increased their reliance on content to drive search results, savvy marketers have made adjustments to their marketing strategies. According to a 2012 study, the most effective marketers continue to shift more of their budget to content marketing— especially online. CMI reports in its latest B2B Content Marketing Study that best-in-class marketers devoted...

Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

Why Your Business Should Be Using Content Marketing

photo © 2010 Hillary | more info (via: Wylio)Nobody wants to go to a website in search of something and find only a slew of stuffed keywords, repeated information, or a link farm.  However, all of these practices are fairly common around the Internet in hopes of achieving a high SEO score.  Google and other search engines are aware of this problem and are taking action to punish those to employ...

Reaching Potential Consumers Through Content

photo © 2011 ericnvntr | more info (via: Wylio) Not only do search engines reward websites for having good content by giving them high rankings, but online users appreciate well-written content as well— and will be more likely to purchase your product or service.  Writing interesting, relevant content for your website will ultimately make your company look that much more professional, hard-working...

Website Content Case Study

photo © 2008 amber.kennedy | more info (via: Wylio) Quaker recently enjoyed a 9 percent increase in oatmeal sales and an 8 percent decrease in sales for competitor’s cereal after developing an Internet campaign that identified Quaker “as an authority on breakfast cuisine.” The online campaign, called “Awaken Your Senses”, combined video, a bulletin board system for sharing recipes and a...

Balancing Both Content and Design

photo © 2009 Matthew Blasi | more info (via: Wylio)In online marketing, getting potential customers to your business’s website is one hurdle, but if people don’t find your site to be professional and appealing, they will attribute these negative opinions to your business as well.  The key idea is to have a clean, organized and appealing design, with good content. In general, most people...