Statistics in Social Media Usage: Why Your Business Could Benefit

photo © 2010 Sean MacEntee | more info (via: Wylio) A recent study by Marketing Week confirms the steady increase in social media use among businesses to drive more customers to their business and maintain a loyal following. The study, which was conducted across 80 countries, also proves that these efforts by businesses are not wasted- the amount of success with social media campaigns has increased...

Positive Trends in Social Media

photo © 2009 Yoel Ben-Avraham | more info (via: Wylio)If you needed proof that investing in social media would be worthwhile to your business before jumping on the bandwagon, look no further.  According to a recent survey by Regus, 11 percent more of U.S. companies experienced an increase in revenue when they engaged in social media versus when they stayed disconnected to the online social world. ...

Honda Uses Social Media to Launch a New Campaign

photo © 2011 Michael Gil | more info (via: Wylio) To generate excitement and interest in the 2012 Honda Civic, Honda saw the golden opportunity to use a social media contest campaign.  The campaign entails fans submitting songs about the Honda Civic to be voted on online, and the winner receiving the brand new Civic model.  In effort to create hype and drive submissions for the contest, Honda also...

The Benefits of Social Media Marketing

photo © 2010 Widjaya Ivan | more info (via: Wylio) According to a recent survey by Legler Marketing, 48 percent of Canadian small businesses are not taking advantage of social media to promote their companies due to the cost of hiring a social media expert and concern over privacy issues. However, these businesses are overlooking the great benefits of cultivating social media marketing within their...

How to Use Popular Social Media Websites to Your Business’s Advantage

photo © 2010 Asthma Helper | more info (via: Wylio) By now, almost all businesses should have heard about the different types of online social media and how tapping into these popular websites can have a really beneficial effect on a business’ income and image.  However, as all of these websites serve different purposes to the online community, it would make sense to not treat each one as the...