Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

Statistics in Social Media Usage: Why Your Business Could Benefit

photo © 2010 Sean MacEntee | more info (via: Wylio) A recent study by Marketing Week confirms the steady increase in social media use among businesses to drive more customers to their business and maintain a loyal following. The study, which was conducted across 80 countries, also proves that these efforts by businesses are not wasted- the amount of success with social media campaigns has increased...

Honda Uses Social Media to Launch a New Campaign

photo © 2011 Michael Gil | more info (via: Wylio) To generate excitement and interest in the 2012 Honda Civic, Honda saw the golden opportunity to use a social media contest campaign.  The campaign entails fans submitting songs about the Honda Civic to be voted on online, and the winner receiving the brand new Civic model.  In effort to create hype and drive submissions for the contest, Honda also...

Website Content Case Study

photo © 2008 amber.kennedy | more info (via: Wylio) Quaker recently enjoyed a 9 percent increase in oatmeal sales and an 8 percent decrease in sales for competitor’s cereal after developing an Internet campaign that identified Quaker “as an authority on breakfast cuisine.” The online campaign, called “Awaken Your Senses”, combined video, a bulletin board system for sharing recipes and a...

Online Advertising Steep Growth Curve to Continue

photo © 2008 Jolante van Hemert | more info (via: Wylio) The amount of US online ad spending is expected to nearly double from 2010 to 2015, proving that having a good online advertising campaign is more important than ever. A study conducted by eMarketer predicts that 49.5 billion dollars will be spent on online advertising in 2015, up from 26 billion in 2010.  This significant increase is explained...