Blogging Shown to Drive Substantial Traffic to Websites

Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts. These statistics translate to a simple fact: businesses who...

Website Content Case Study

photo © 2008 amber.kennedy | more info (via: Wylio) Quaker recently enjoyed a 9 percent increase in oatmeal sales and an 8 percent decrease in sales for competitor’s cereal after developing an Internet campaign that identified Quaker “as an authority on breakfast cuisine.” The online campaign, called “Awaken Your Senses”, combined video, a bulletin board system for sharing recipes and a...