Website and Online Marketing Helps Build Philadelphia Phillies Fan Connection

As of Tuesday, the Philadelphia Phillies have racked up 177 consecutive sellouts at Citizen Bank Park. While this remarkable feat is certainly attributed to the team’s great success on the field, it also reflects the Phillies organization’s loyalty to the fans. Just by taking a look at the official Phillies website, you will find that the franchise truly does care about and cater to all...

Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

Balancing Both Content and Design

photo © 2009 Matthew Blasi | more info (via: Wylio)In online marketing, getting potential customers to your business’s website is one hurdle, but if people don’t find your site to be professional and appealing, they will attribute these negative opinions to your business as well.  The key idea is to have a clean, organized and appealing design, with good content. In general, most people...