The Benefits of Social Media Marketing

photo © 2010 Widjaya Ivan | more info (via: Wylio) According to a recent survey by Legler Marketing, 48 percent of Canadian small businesses are not taking advantage of social media to promote their companies due to the cost of hiring a social media expert and concern over privacy issues. However, these businesses are overlooking the great benefits of cultivating social media marketing within their...

How to Use Popular Social Media Websites to Your Business’s Advantage

photo © 2010 Asthma Helper | more info (via: Wylio) By now, almost all businesses should have heard about the different types of online social media and how tapping into these popular websites can have a really beneficial effect on a business’ income and image.  However, as all of these websites serve different purposes to the online community, it would make sense to not treat each one as the...