Local SEO and Reputation Management: Key Contributors to Online Presence

You may often hear discussion about building an online presence for your business, but what exactly does that mean? In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image. The most effective approaches involve several well-coordinated activities. While social...

The Rise of Local SEO

photo © 2009 Shaun Anderson | more info (via: Wylio)As search engines continue to modify their ranking algorithms in effort to keep the rankings legitimate, a listing’s location is becoming more and more significant to earning a high rank.  Just as social networking websites allow users to communicate and share among a small social group, search engines are keeping results close to home, allowing...

Avoiding Black Hat SEO

photo © 2011 Laura Blankenship | more info (via: Wylio) Enlisting outside help to improve your business’s search engine rankings can be tricky due to the many companies who use illegal practices, called Black Hat SEO, to up their client’s search engine scores.  Guarantees made by Black Hat companies may sound too good to be true, because they are too good to be true!  Search engines...

Conversion Rate as Measure of SEO Success

photo © 2009 Ben Newton | more info (via: Wylio) A key measure of online marketing and search engine optimization success is tracking the conversion rate.  The conversion rate of a website is a measure of how many people are purchasing the product or service after finding it online.  This is a great measure of SEO success because if there is a high number of people consuming the product or service...

Internet Traffic Statistics

photo © 2011 Van_PC | more info (via: Wylio) A recent study conducted by Pew Research Center’s Project for Excellence in Journalism concluded with some interesting and helpful statistics on how the sources of website traffic in journalism breakdown. The largest percent of traffic to news sites comes from direct traffic, which is from referrals from other websites and directly going to the website...

Adding Mobile Marketing to the Mix: Consumer Trends to Consider

photo © 2010 SEO Worldwide | more info (via: Wylio) In a society where everyone is constantly on the go, it would make sense to accommodate that fast-paced, world-at-your-fingertips lifestyle with mobile marketing for your business.  The trick is figuring out which forms of mobile marketing will be most beneficial. Mobile marketing can be categorized in two groups.  There are mobile applications...