Local SEO and Reputation Management: Key Contributors to Online Presence

You may often hear discussion about building an online presence for your business, but what exactly does that mean? In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image. The most effective approaches involve several well-coordinated activities. While social...

The Rise of Local SEO

photo © 2009 Shaun Anderson | more info (via: Wylio)As search engines continue to modify their ranking algorithms in effort to keep the rankings legitimate, a listing’s location is becoming more and more significant to earning a high rank.  Just as social networking websites allow users to communicate and share among a small social group, search engines are keeping results close to home, allowing...