Charlotte Border’s Falls Victim to Consumer Internet Shift

Yesterday, while on my personal quest to find a vegetarian cookbook with recipes that don’t seem to be borrowed from martians, I went to my local Border’s bookstore in Charlotte, NC.  Turns out I was entering a zoo rather than the quiet and peaceful bookstore I had always loved. Border’s has gone bankrupt and that was extremely evident upon a quick glance around the store.  Huge...

Simple Guidelines for Successful E-mail Marketing

photo © 2008 David Goehring | more info (via: Wylio)When you send out an e-mail to market your business, it’s naturally going to be interesting and exciting to you.  After all, it is your business and how you spend the majority of your days.  However, others have their own personal agendas and interests, that might not correlate strongly with yours. In other words, in order to have a successful...