Blogging Shown to Drive Substantial Traffic to Websites

Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts. These statistics translate to a simple fact: businesses who...

Recent Studies Highlight Importance of Email and Mobile Marketing

While social media and search engine marketing dominate the news, two other forms of online marketing continue to yield success. Specifically, email marketing remains a highly effective way to stay in front of your prospects and clients, while mobile marketing continues to grow in importance. A recent study by eMarketer.com, a leader in digital media research and analysis, validates that email marketing...

Simple Guidelines for Successful E-mail Marketing

photo © 2008 David Goehring | more info (via: Wylio)When you send out an e-mail to market your business, it’s naturally going to be interesting and exciting to you.  After all, it is your business and how you spend the majority of your days.  However, others have their own personal agendas and interests, that might not correlate strongly with yours. In other words, in order to have a successful...

Statistics in Social Media Usage: Why Your Business Could Benefit

photo © 2010 Sean MacEntee | more info (via: Wylio) A recent study by Marketing Week confirms the steady increase in social media use among businesses to drive more customers to their business and maintain a loyal following. The study, which was conducted across 80 countries, also proves that these efforts by businesses are not wasted- the amount of success with social media campaigns has increased...

Why Your Business Should Be Using Content Marketing

photo © 2010 Hillary | more info (via: Wylio)Nobody wants to go to a website in search of something and find only a slew of stuffed keywords, repeated information, or a link farm.  However, all of these practices are fairly common around the Internet in hopes of achieving a high SEO score.  Google and other search engines are aware of this problem and are taking action to punish those to employ...

The Integration of Newer Technologies in Your Marketing Strategy

photo © 2007 Peter Bellis | more info (via: Wylio)Any successful company should know that a big part of a good marketing campaign is staying current with the trends of the general public, as the general public is the target market.  Just as companies began turning to television for marketing and advertising during it’s introduction and growth, companies should now be turning to the various...

Honda Uses Social Media to Launch a New Campaign

photo © 2011 Michael Gil | more info (via: Wylio) To generate excitement and interest in the 2012 Honda Civic, Honda saw the golden opportunity to use a social media contest campaign.  The campaign entails fans submitting songs about the Honda Civic to be voted on online, and the winner receiving the brand new Civic model.  In effort to create hype and drive submissions for the contest, Honda also...

The Truth About Email Marketing

photo © 2010 Sean MacEntee | more info (via: Wylio) With all the buzz about social media such as Twitter and Facebook, some may overlook the power of a good email marketing campaign for their business.  However, according to a study by eMarketer and ExactTarget, the marketing tool of email is far from dead. The study concludes that 95 percent of American consumers use email and 93 percent are subscribers...

The Benefits of Social Media Marketing

photo © 2010 Widjaya Ivan | more info (via: Wylio) According to a recent survey by Legler Marketing, 48 percent of Canadian small businesses are not taking advantage of social media to promote their companies due to the cost of hiring a social media expert and concern over privacy issues. However, these businesses are overlooking the great benefits of cultivating social media marketing within their...