Online Advertising Steep Growth Curve to Continue

photo © 2008 Jolante van Hemert | more info (via: Wylio) The amount of US online ad spending is expected to nearly double from 2010 to 2015, proving that having a good online advertising campaign is more important than ever. A study conducted by eMarketer predicts that 49.5 billion dollars will be spent on online advertising in 2015, up from 26 billion in 2010.  This significant increase is explained...

Adding Mobile Marketing to the Mix: Consumer Trends to Consider

photo © 2010 SEO Worldwide | more info (via: Wylio) In a society where everyone is constantly on the go, it would make sense to accommodate that fast-paced, world-at-your-fingertips lifestyle with mobile marketing for your business.  The trick is figuring out which forms of mobile marketing will be most beneficial. Mobile marketing can be categorized in two groups.  There are mobile applications...