Blogging Shown to Drive Substantial Traffic to Websites

Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts. These statistics translate to a simple fact: businesses who...

Local SEO and Reputation Management: Key Contributors to Online Presence

You may often hear discussion about building an online presence for your business, but what exactly does that mean? In general, it refers to positioning your company to be readily found by consumers or other businesses looking for your products or services— and when they do, projecting a highly positive image. The most effective approaches involve several well-coordinated activities. While social...

Website Content Case Study

photo © 2008 amber.kennedy | more info (via: Wylio) Quaker recently enjoyed a 9 percent increase in oatmeal sales and an 8 percent decrease in sales for competitor’s cereal after developing an Internet campaign that identified Quaker “as an authority on breakfast cuisine.” The online campaign, called “Awaken Your Senses”, combined video, a bulletin board system for sharing recipes and a...