The Rise of Local SEO
photo © 2009 Shaun Anderson | more info (via: Wylio)As search engines continue to modify their ranking algorithms in effort to keep the rankings legitimate, a listing’s location is becoming more and more significant to earning a high rank. Just as social networking websites allow users to communicate and share among a small social group, search engines are keeping results close to home, allowing...
July 8th, 2011 by Tara
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Avoiding Black Hat SEO
photo © 2011 Laura Blankenship | more info (via: Wylio) Enlisting outside help to improve your business’s search engine rankings can be tricky due to the many companies who use illegal practices, called Black Hat SEO, to up their client’s search engine scores. Guarantees made by Black Hat companies may sound too good to be true, because they are too good to be true! Search engines...
June 27th, 2011 by Tara
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Some Less Technical SEO to Help Your Business
photo © 2007 Danard Vincente | more info (via: Wylio) Search Engine Optimization, or SEO, is an essential online marketing tool to ensure your website is seen by consumers. SEO is the refined art of upping one’s rankings on Google and other top search engines. According to The Globe and Mail, Google wants only the best and highest quality links to appear in their rankings, so SEO of today is...
June 13th, 2011 by Tara