Honda Uses Social Media to Launch a New Campaign

photo © 2011 Michael Gil | more info (via: Wylio) To generate excitement and interest in the 2012 Honda Civic, Honda saw the golden opportunity to use a social media contest campaign.  The campaign entails fans submitting songs about the Honda Civic to be voted on online, and the winner receiving the brand new Civic model.  In effort to create hype and drive submissions for the contest, Honda also...

Website Content Case Study

photo © 2008 amber.kennedy | more info (via: Wylio) Quaker recently enjoyed a 9 percent increase in oatmeal sales and an 8 percent decrease in sales for competitor’s cereal after developing an Internet campaign that identified Quaker “as an authority on breakfast cuisine.” The online campaign, called “Awaken Your Senses”, combined video, a bulletin board system for sharing recipes and a...

Online Advertising Steep Growth Curve to Continue

photo © 2008 Jolante van Hemert | more info (via: Wylio) The amount of US online ad spending is expected to nearly double from 2010 to 2015, proving that having a good online advertising campaign is more important than ever. A study conducted by eMarketer predicts that 49.5 billion dollars will be spent on online advertising in 2015, up from 26 billion in 2010.  This significant increase is explained...