Blogging Shown to Drive Substantial Traffic to Websites

Blogging has been proven to be an effective online marketing strategy in terms of generating traffic and increasing search engine rankings.  A study by HubSpot found that small businesses who maintained a blog reaped the benefits of 55% more visitors, 97% more inbound links and 434% more indexed pages than their non-blogging counterparts. These statistics translate to a simple fact: businesses who...

Website and Online Marketing Helps Build Philadelphia Phillies Fan Connection

As of Tuesday, the Philadelphia Phillies have racked up 177 consecutive sellouts at Citizen Bank Park. While this remarkable feat is certainly attributed to the team’s great success on the field, it also reflects the Phillies organization’s loyalty to the fans. Just by taking a look at the official Phillies website, you will find that the franchise truly does care about and cater to all...

Compelling Website Design Key to Capturing Online Opportunity

It is certainly no secret that the Internet has had a profound effect on the way businesses reach their target market. What may be less apparent is how that importance continues to accelerate. A variety of authorities and related studies continue to size and validate this trend. One of the leading experts in the online space, eMarketer, predicts that online advertising will jump more than 20% this...

Why Your Business Should Be Using Content Marketing

photo © 2010 Hillary | more info (via: Wylio)Nobody wants to go to a website in search of something and find only a slew of stuffed keywords, repeated information, or a link farm.  However, all of these practices are fairly common around the Internet in hopes of achieving a high SEO score.  Google and other search engines are aware of this problem and are taking action to punish those to employ...

Reaching Potential Consumers Through Content

photo © 2011 ericnvntr | more info (via: Wylio) Not only do search engines reward websites for having good content by giving them high rankings, but online users appreciate well-written content as well— and will be more likely to purchase your product or service.  Writing interesting, relevant content for your website will ultimately make your company look that much more professional, hard-working...

Conversion Rate as Measure of SEO Success

photo © 2009 Ben Newton | more info (via: Wylio) A key measure of online marketing and search engine optimization success is tracking the conversion rate.  The conversion rate of a website is a measure of how many people are purchasing the product or service after finding it online.  This is a great measure of SEO success because if there is a high number of people consuming the product or service...

Internet Traffic Statistics

photo © 2011 Van_PC | more info (via: Wylio) A recent study conducted by Pew Research Center’s Project for Excellence in Journalism concluded with some interesting and helpful statistics on how the sources of website traffic in journalism breakdown. The largest percent of traffic to news sites comes from direct traffic, which is from referrals from other websites and directly going to the website...

Balancing Both Content and Design

photo © 2009 Matthew Blasi | more info (via: Wylio)In online marketing, getting potential customers to your business’s website is one hurdle, but if people don’t find your site to be professional and appealing, they will attribute these negative opinions to your business as well.  The key idea is to have a clean, organized and appealing design, with good content. In general, most people...