Honda Uses Social Media to Launch a New Campaign

photo © 2011 Michael Gil | more info (via: Wylio) To generate excitement and interest in the 2012 Honda Civic, Honda saw the golden opportunity to use a social media contest campaign.  The campaign entails fans submitting songs about the Honda Civic to be voted on online, and the winner receiving the brand new Civic model.  In effort to create hype and drive submissions for the contest, Honda also...

How to Use Popular Social Media Websites to Your Business’s Advantage

photo © 2010 Asthma Helper | more info (via: Wylio) By now, almost all businesses should have heard about the different types of online social media and how tapping into these popular websites can have a really beneficial effect on a business’ income and image.  However, as all of these websites serve different purposes to the online community, it would make sense to not treat each one as the...